B2B Sales Fundamentals for the AI Era

The world is changing very fast as Startups, Enterprises and Governments alike rush to adopt new technologies and apply AI to their organizations. Anyone is able to engage with a model to help prepare for customer calls, take notes, build materials and scale outreach. Has this fundamentally changed buyer behavior? If so, in what ways? In this session we’ll explore best practices for sellers in the AI era, focusing on what has changed and what has stayed the same.

3 Key Takeaways

• Anyone can master the science of selling
• Tools may change but function stays the same
• Trust is key, especially as risks escalate

Meet your presenter - Bruno Rodrigues

Bruno has spent over a decade in highly technical B2B sales, focused on establishing & growing customer relationships. This included building up multiple markets for Google Cloud (Eastern Canada & Central US), mentoring for Google for Startups Accelerators, delivering on $XM quotas & closing $XM deals.